Filmsquad is a production company creating some of the most compelling stories in Indian entertainment today. They have been involved in producing major premium streaming projects, including the Amazon Prime series A.S.I. Babita Singh Reporting!

almst studio brought me on board to help translate their spirit into a visual identity that felt unmistakably theirs. Building on a mascot inherited from their sister company, Shaadi Squad, we worked together to reimagine the character for this new chapter.

The journey was filled with countless sketches, conversations, and iterations, but the final mascot felt instantly right. From there, every element of the identity was shaped with the same intention from the logo, typography, and colour palette to the merchandise and animated logo. We created a brand system that reflects Filmsquad's distinctive personality: creative, approachable, and full of heart.